About us

ISA ABC is a completely independent source of information on ISA Savings and ISA Investments.

By that, we mean we are independent from any banks, financial advisors or any kind of financial institution.

By standing alone, we believe we can provide high quality information on ISA Savings without bias or prejudice towards certain financial institutions or products.

The advertising on our ISA savings advice website is how we are funded, and we do not restrict access to this to any particular ISA savings provider, any financial institution or indeed any companies of any nature.  We do get paid when people visit the advertising links on our website, but we will not attempt to steer you towards any particular product.

We may, from time to time, offer our own personal opinion on one product against the rest of the savings market, or against other types of ISA investments.  This is our own personal view, and while we do try and be as thorough as possible in our investigations, we cannot be held responsible for the safety of your finances.

We always advice for deciding on how to make your ISA investment you look around the market for yourself, visit other online resources, and if at all possible seek the advice of a qualified financial advisor.  Just because we may personally endorse Bank X or Building Society Y, it doesn’t mean they will be the best option for ISA savings in your particular financial circumstances.